This MQF Level 5 accredited programme offers an in-depth exploration of effective employer branding practices and talent communications. Through two detailed modules, students will learn to conduct employer branding audits, set and measure key performance indicators, create compelling employer value propositions, and develop a strong employer brand strategy that resonates with both current and prospective employees.
Through interactive participation, this programme will enable students to:
- Cover critical aspects of employer branding, including internal communication, employee advocacy, engagement strategies, and the role of leadership in fostering a positive employer brand.
- Address the use of external employer branding and recruitment marketing, including social media in building an external employer brand presence, providing participants with the tools to effectively engage with talent in a digital age.
- Have a deep understanding of how to activate, align, and adapt their employer branding strategy to meet the changing demands of the workforce and ensure a consistent and positive experience for employees at all stages of their journey with the organisation.
Designed for senior HR and marketing professionals, this programme is essential for those seeking to leverage employer branding as a strategic tool to drive business outcomes, enhance employee engagement, and secure a competitive advantage in attracting top talent.
This course targets individuals in employment who are or shall be involved in the marketing, communications, employer branding, or PR functions. They may typically form part of either of the following departments: HR, Learning and Development, Recruitment, Marketing, Brand, Communications, and PR.
- Mode of Delivery: Fully face-to-face
- Location: FHRD 2, Clock Tower Building Tigne’ Point, Sliema TP01, Malta
- Number of Modules: Two
- Mode of Attendance: Part-time
- Programme Duration: 6 sessions of 4 hours each
- Language: English
Knowledge
- Understand employer branding concepts, strategies, and practical applications.
- Identify required data, tools, and metrics to create and monitor employer branding efforts.
- Recognise links with internal communications, employee engagement, advocacy, and recruitment marketing.
Skills
- Apply best practices to attract, engage, and retain talent through employer branding.
- Build dashboards and plans for both internal (employee engagement) and external (recruitment marketing) branding.
- Design actionable strategies and campaigns to strengthen an organisation’s employer brand.
Competencies
- Advise stakeholders on employer branding and its business impact.
- Select metrics, gather qualitative data, and compile an employer branding toolkit.
- Draft briefs and guide practical implementation of branding initiatives.
All FHRD Accredited Programmes are guided by the Student Handbook, which outlines key academic policies and expectations, the Quality Manual, which ensures that the programmes meet established standards, and the Quality Management Policy, which supports continuous improvement.
