Modern marketing managers rely upon cutting-edge knowledge about consumer behaviour and consumption patterns, strategy formulation and implementation, innovation and new product development patterns, to enable the development of long-term relationships with customers.
The University of Leicester's MSc in Marketing programme will:
- Provide you with a stimulating and intellectually challenging environment, developing your ability to critically evaluate and apply new concepts and practices
- Help you consider marketing across a range of business contexts including consumer, industrial, financial, service, profit and non-profit sectors
- Develop your communication and team-working skills, enabling you to liaise, direct and communicate with project groups
- Facilitate an interdisciplinary, theoretically informed and practical understanding of marketing to become a successful leader in a complex and dynamic global marketplace
This programme has been approved by the Chartered Institute of Marketing to provide direct entry onto the CIM's Chartered Postgraduate Diploma in Marketing.
The deadline for applications is Monday 6th July 2015.
Contact us by phone on 21313550 or e-mail