This is for you if you are working in a marketing or
brand manager role who want to have a greater insight into advertising, agency
functions, the creative process, how to deliver a brief, evaluate creative
concepts and understand contemporary media channel or currently working within
broad marketing roles.
The course structure is designed to enable students to
undertake a comprehensive, searching, in depth examination of advertising
practice. This programme gives gives you a full overview of advertising
practice and a key insight into the creative process.